The Long Tail - Wired Blogs: "The pricing of Nyhedsavisen was simple: it was free. And, as something entirely new: it was going to be delivered to the homes of all Danes – at no cost. Not only the newspaper itself was free, delivery was free as well. It was in effect “double-free”."
This looks sane on the surface, it is essentially the exact same business model as the yellow pages. But newspapers have been dying for some time not just the last year so why this was considered a good idea, I don't know. People still read a lot for news but mostly it is online now and it is so much faster it is practically real-time. They lost so much money it would have been cheaper to give away one of the early ebook readers and sell ad space on that.
Practically killing an industry because you are too proud to see you are wrong is stupid beyond reason.